8 ways to use AI in digital marketing + examples
In the ever-evolving world of marketing, the emergence of AI has caused a seismic shift that has transformed the industry beyond recognition. This groundbreaking technology has shattered previously insurmountable barriers and opened up a world of possibilities that were once considered out of reach. In recent years, AI marketing has evolved from a mere theoretical concept to a fully established industry, complete with a myriad of players offering state-of-the-art solutions. With the power of AI, marketers can now harness vast quantities of data, automate complex processes, personalize content, and make razor-sharp predictions with unparalleled accuracy. By tracking mentions, hashtags, and overall sentiment, you can respond proactively to customer feedback and adjust your messaging to what strikes a chord.
challenges of using AI in marketing
Organizations selecting an AI solution have many different platforms and capabilities to choose from. If they followed the first four steps carefully—laying out their goals, hiring the right talent and ensuring the quality and accuracy of their data—choosing the right tool is straightforward. Laying out training programs and change management systems can help ease the transition toward AI, and help ensure that marketing departments get the most out of the technology. It will also help them know which tasks must be done by a human rather than a machine. Programmatic advertising is the automation of the purchasing and placement of ads on websites and applications. AI significantly enhances organizations’ abilities to conduct programmatic advertising by using customer history, preferences and context to deliver more relevant ads with higher conversion rates.
Artificial intelligence Machine Learning, Robotics, Algorithms
In this blog, we will share a definitive AI engineer job description for professionals interested in pursuing a career in this growing field. As you can see, the world of AI is rich and varied, encompassing different types of systems with varying levels of capabilities. Each type brings its own unique set of strengths and limitations depending on the use case. Microsoft added the chatbot Copilot in 2023 to its Windows 11 operating system, its Bing search engine, and its Edge browser. That same year, Google released a chatbot, Bard (later copyright), and in 2024, the company announced that “AI Overviews” of subjects would appear at the top of search results.
35+ Best AI Tools: Lists by Category 2025
If I’m working on a project that needs narration, I almost always go with an AI-generated voice. It saves me the hassle of setting up a microphone, dealing with noise cancellation, and — honestly — I’m just not a fan of hearing my own voice. For context, Microsoft Copilot for PowerPoint requires either a Copilot Pro subscription at around $20/month, or the Microsoft 365 Copilot add-on at $30/month on top of a qualifying Microsoft 365 plan. Clockwise is an AI-powered scheduling assistant that optimizes your calendar by managing meetings and protecting blocks of focus time. Since I started using it, it’s helped me stay more organized and get more deep work done. What makes Notion Q&A stand out—especially compared to something like Google Drive search—is that it doesn’t just link to documents.
Machine Learning
For example, a financial-services company could customize a foundation model they have for languages just for sentiment analysis. The second experiment was considerably larger, and hints at a future where generative AI systems, built on analog chips, could be used in place of digital ones. It aimed to implement a large, complex model, using five of the team’s chips stitched together, and simulated off-chip digital computations to showcase the scalability of analog AI.
Snap ML pushes AutoAI to deliver 4x-faster automated machine learning on IBM Cloud
This eliminates the need to move the weights between memory and compute regions of a chip, or across chips. The analog chips can also carry out many MAC operations in parallel, which saves time and energy. The artificial neurons in a deep learning model are inspired by neurons in the brain, but they’re nowhere near as efficient.
usage "Hello, This is" vs "My Name is" or "I am" in self introduction English Language Learners Stack Exchange
There is one useful difference in meaning between them, though. If you want to emphasise that you did buy a new cell phone, or contradict someone who thinks you didn't, you would definitely choose "I have bought a new cell phone." Which one you are likely to say is probably more about regional differences than anything else, especially when you add "I've bought a new cell phone" to the list. For some speakers, there's almost no practical difference in how they pronounce "I've" and "I" if they aren't speaking carefully. Grammatically, as I'm sure you know, the difference is that the first example is simple past, and the second is present perfect.
Best AI Solutions for Business: Top 12 Tools
By leveraging the platform’s AI-driven recommendations and search functionalities, the retailer can dynamically display products that are most likely to resonate with individual shoppers. A content marketing agency that needs to manage and produce content for multiple clients can use Catalist to streamline its workflow. The platform allows the agency to generate high-quality, client-specific content efficiently, helping them to meet tight deadlines and exceed client expectations. By leveraging Lilt, the company can efficiently translate all support content, ensuring it’s accurate and easy to understand in each language.
ChatGPT Wikipedia
An update addressed the issue of creating malware by stopping the request, but threat actors might find ways around OpenAI's safety protocol. ChatGPT can be used unethically in ways such as cheating, impersonation or spreading misinformation due to its humanlike capabilities. Educators have brought up concerns about students using ChatGPT to cheat, plagiarize and write papers. CNET made the news when it used ChatGPT to create articles that were filled with errors. And if you're using the voice button instead of typing your prompt, the mobile app is best.
Artificial Intelligence vs Machine Learning: Whats the Difference?
You need a place to store your data and mechanisms for cleaning it and controlling for bias before you can start building anything. Classic or “nondeep” machine learning depends on human intervention to allow a computer system to identify patterns, learn, perform specific tasks and provide accurate results. Human experts determine the hierarchy of features to understand the differences between data inputs, usually requiring more structured data to learn. Deep learning is a subfield of machine learning, and neural networks make up the backbone of deep learning algorithms. It’s the number of node layers, or depth, of neural networks that distinguishes a single neural network from a deep learning algorithm, which must have more than three.
100+ AI Use Cases with Real Life Examples in 2025
AI assists in coding automation by generating code snippets, automating repetitive coding tasks, and detecting bugs. This speeds up the development process, reduces errors, and allows developers to focus on more complex aspects of software development. AI constantly monitors system performance, looking for any signs of trouble.
Graph-based AI model maps the future of innovation Massachusetts Institute of Technology
The table gives researchers a toolkit to design new algorithms without the need to rediscover ideas from prior approaches, says Shaden Alshammari, an MIT graduate student and lead author of a paper on this new framework. The electricity demands of data centers are one major factor contributing to the environmental impacts of generative AI, since data centers are used to train and run the deep learning models behind popular tools like ChatGPT and DALL-E. Diffusion models were introduced a year later by researchers at Stanford University and the University of California at Berkeley. By iteratively refining their output, these models learn to generate new data samples that resemble samples in a training dataset, and have been used to create realistic-looking images. A diffusion model is at the heart of the text-to-image generation system Stable Diffusion. Then, they screened the library using machine-learning models that Collins’ lab has previously trained to predict antibacterial activity against N.
Can large language models figure out the real world?
Next, the researchers set out to train the model to make predictions about LNPs that would work best in different types of cells, including a type of cell called Caco-2, which is derived from colorectal cancer cells. Again, the model was able to predict LNPs that would efficiently deliver mRNA to these cells. “From the perspective of the two main approaches, that means data from the other 98 tasks was not necessary or that training on all 100 tasks is confusing to the algorithm, so the performance ends up worse than ours,” Wu says.
Key Benefits of AI in 2025: How AI Transforms Industries
At its core, AI represents a fundamental shift in how we approach problem-solving and decision-making. In an era filled with unprecedented data, artificial intelligence serves as our cognitive extension, helping us make sense of complexity that would otherwise overwhelm human capabilities. From those early days of simple pattern recognition programs to today's sophisticated neural networks, AI has evolved at an extraordinary pace. This idea was once the stuff of science fiction, confined to the pages of Isaac Asimov's novels and the imaginations of visionary computer scientists. The journey of artificial intelligence from theoretical concept to practical technology represents one of humanity's most remarkable achievements, opening a wide range of benefits . AI helps businesses scale efficiently and maintain safety in high-risk environments.
Streaming Services
When AI makes or influences important decisions, we must ensure a clear understanding of how it makes these choices — and who is responsible for them. We cannot overlook the human element of AI; while it excels at processing vast amounts of data, human oversight remains essential for contextual understanding and ethical decision-making. While AI offers groundbreaking benefits across industries, it brings significant ethical considerations that demand our attention. When AI systems handle sensitive personal and financial data, robust safeguards are essential to protect individual rights and address data privacy concerns. We must carefully monitor the potential for algorithmic bias to ensure AI systems don't perpetuate or amplify existing societal inequalities.
How Will AI Impact Social Media Content Creators?
Develop business automation applications by utilising data with AI tools to manage, process, enhance and optimise marketing strategies. Go through our list of top tools for social media, social media analytics, and social media monitoring. Predis.ai can generate content that adheres to your specific brand identity. Feed the AI your brand guidelines, including colors and logos, and click here this will ensure all your content reflects your brand’s unique voice and aesthetic.
AI LinkedIn Post Generator
These programs are designed to help you with everything from plot development to character creation, and they can be a huge time-saver. It also lets you write in the voice of legendary authors, making it a great choice for fans of mystery, horror, and gothic storytelling. Grammarly is fantastic for writers as it checks for almost everything you need to have on point - spelling, grammar, passive voice sentence constructions, and it even has a built-in AI program to help you rewrite certain sentences. It checks for all the usual grammar and spelling errors, and it can also help you re-write your text to adjust for tone of voice or style, and can look for overused words in your writing (and will suggest alternatives!). However, you can also pay a one-time fee of $79 to be able to use your own API key for different AI models. It was developed by the Future Fiction Academy, and they also offer tons of free and paid courses to help writers learn to use AI for fiction writing.
100+ Best Free AI Tools You Need in 2025 and Beyond
This AI-powered writing assistant helps students boost their writing and research skills by giving immediate feedback and showing areas they might miss. Students can now use powerful AI tools that make research easier, improve writing, and boost productivity without spending money. I tested dozens of options throughout 2024 and found these free resources that will help you succeed academically. Legal professionals use Claude to summarize case law, draft contracts, and enhance research. It’s free tier allows unlimited chat, and it can generate web apps from simple prompts while excelling in translating over a dozen languages. AI tools have transformed the legal profession by significantly reducing research time and simplifying document analysis.
Visual and Video AI Tools
You can create a product logo, write a script, and produce a promotional video in one place. The integrated approach saves time and keeps all marketing materials consistent. AI assistants are transforming how teachers work by reducing paperwork and enhancing student learning. Educators now have access to free AI tools that help them save valuable time in the classroom. Attorneys can upload briefs and contracts to receive in-text citation responses, streamlining case management with interactive timelines.